What are you trying to say?

The first and foremost important thing is to talk to your users or target market to figure out how they tick and what could be of real use to them, and in what way. 

As web designers and developers, our expertise lies in turning a communication challenge into a data model and code base that effectively communicates the message using a web-experience as communication tool. 

Information Architecture

Often this is about the level of data structure that is appropriate. Ranging from a free-flow content database (think of it as a PDF / Word document), through to detailed data structures (e.g. a recipe database with predefined fields for things like number of portions, cooking time, etc.). Striking the right balance here, in terms of data detail; and also creating something that works technically, that is easy to maintain, and looks fantastic - that in essence is web development. Something we have done for over 20 years.